Every executive has heard and knows about the importance of c-level personal branding. With all else being equal when it comes to experience and expertise, it is a person’s personal brand that sets them apart from the rest. Whether you’re actively seeking a new job or if you’re interested in advancing even further in your career, using personal branding to your advantage can help you get there. Here are some tips on how personal branding for senior level managers can be used effectively.
Boost Your Reputation Within Your Industry
Every industry has a network, and people within the network have different impressions of people. So if you have a great personal brand and people recognize it, it won’t take long before your reputation gets a boost throughout your industry. You can use this reputation boost to your advantage by seeking leadership opportunities, speaking at engagements, hosting networking events or any other opportunities that arise. Once you’ve established quality c-level personal branding, your options for continuing to improve your reputation are unlimited.
Make Contacts Outside Your Current Professional Network
Your executive bio may indicate you’re an expert in a specific industry, but your personal brand can lead to professional connections outside of your network as well. This gives you the opportunity to broaden your views on business and many other aspects, and could give you more ideas for your own job. Plus, certain industries like to get advice from professionals in an unrelated industry just to see how operations work. The larger your network is outside of your own industry, the more opportunities you will have to grow your personal brand as large as you desire. You can never have too many connections across any industry, and the better your c-level personal branding is, the more naturally the connections will be made.
Use Self-Confidence to Your Advantage
If nothing else, personal branding for senior level managers can provide a major boost in self-confidence. Use this self-confidence to your advantage by standing by your decisions in any aspect of your career and becoming a resource for others within your industry. Complete self-confidence is rare, even among executives, so once you develop it, there are plenty of opportunities for you to boost your brand even more.
* By Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc. She has achieved international recognition following nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Find Erin at http://exclusive-executive-resumes.com.