Believe it or not, the majority of employers will review your social media profiles before hiring you. Social media used to be just a fun way to communicate with friends online, but since it’s been booming in recent years, recruiters are also utilizing social media. It basically gives employers free access to see how you interact with others, how clearly you communicate ideas and what you do when you’re not at work. LinkedIn is one of the most popular platforms recruiters use so you need to learn how to optimize your LinkedIn profile before you get on the job hunt!
Optimizing Your LinkedIn Profile
Since LinkedIn is a professional social network, most recruiters will begin their search there. However, many people don’t keep up with their profile and experiences, which could cost them a potential job. If you don’t know exactly what should go on your page, you may consider looking into a LinkedIn profile writing service to help highlight your skills.
Your profile could essentially be your first foot in the door to a potential employer. If they are impressed with your LinkedIn page, you are more likely to be included on their radar. If you don’t have the page filled out or if it’s sloppy, your chances are reduced significantly.
Make It Pop
Users are limited in how they can change their LinkedIn page so you need to make the most of what you have. LinkedIn profile development is a tough skill to master, but it can be done with a little time and effort. In addition to filling out the information on the page itself, you could also design a creative resume to upload. Of course, how creative you get depends on the job you’re searching for, but you get the idea.
Check Other Social Media Platforms
Just because LinkedIn is the main professional social network doesn’t mean employers will only look at it and none of your other pages. You have to assume they will check your Facebook, Twitter and any other pages you may have. Similar to learning how to optimize your LinkedIn profile, you have to do the same with other platforms as well. Remove any embarrassing photos you wouldn’t want an employer to see. So many optimal candidates get passed over because of inappropriate photos, chatter, etc. Go through your communications to make sure you haven’t posted anything offensive that could deter a recruiter. Don’t forget to add privacy settings to all social media you wouldn’t want an employer to see.
Fixing up your social media profiles is probably the first thing you need to do before you even send out your resumes. It only takes a matter of seconds for a recruiter to do a quick search for your name and know a lot about you.
By Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc. She has achieved international recognition following nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Find Erin at http://exclusive-executive-resumes.com.