If people like you they’ll listen to you,
but if they trust you
they’ll do business with you.
– Zig Ziglar

Zig’s quote is a fantastic one to keep in mind for interviews.  This concept is exactly why it’s so important for you to choose and coach great references; and bring a brag book and 30-60-90-Day Plan to your interviews…all these things inspire trust in you as a candidate.

References provide reassurance that you are who you say you are, you can do what you say you can do, and you will be a great person to have on their team.  You must have great references. Companies call your references more than you may think–and recruiters always call them.

A brag book serves as another type of reference.  This is a historical look at things you have done in the past.  It provides physical evidence that backs up your resume.  Anyone can put together a brag book, and when you bring one to your interview, you will be surprised at how much it impresses the interviewer.  Read this post for how to create and use a brag book in your interview.

A 30-60-90-Day Plan is a forward look at what life will look like with you on the job.  It answers the 4 unasked questions of every hiring manager, and makes it clear that they don’t have to guess if you’ll do a great job.  They can see from your plan that you absolutely will.  (As a bonus, all your interview answers will be better after you’ve created a plan.)  See how to create and use a 30-60-90-Day Plan in your interview.

Use all 3 pieces to inspire trust–and walk away from your interview with the job offer.

Best of luck!