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As important as a well-crafted executive resume is, it’s far from being the one component of your brand that will help you stand out. The times have changed significantly over the last decade or so, and the importance of personal branding for senior level managers has never been higher. This is especially true when it comes to online branding. You may have a LinkedIn profile, a website, blog, social media accounts or a combination of them, but it doesn’t necessarily mean you have a strong online brand. Here are some ways to help you determine whether your online brand is strong enough to compete in the job market today.

Search For Your Name And View The Results

It doesn’t take much effort to search for your name on the Internet, but what you find could prove valuable. If you have to scroll through several pages of results to find anything about yourself, then you need to work on your online brand. The type of information you do see about yourself is what makes up your online brand, whether you like it or not. In order to improve your image, you could start with a LinkedIn profile service to help you at least get your LinkedIn profile stronger. From that point, you can slowly work on reshaping your image.

Create Engaging Content Regularly

One way to start the process of strengthening your online brand is to create engaging content on a regular basis. Post thoughtful and original articles on your social media accounts or website and promote engagement with others. It’s valuable to visit a LinkedIn profile service from this aspect, since the professionals there can help make your content reach as many people as possible. When you are consistent with creating unique content and providing valuable information, people will start recognizing you and your online brand will start taking shape.

Be Consistent Across All Platforms

Consistency is critical when it comes to personal branding for senior level managers. A recruiter or hiring manager wants to look at your LinkedIn profile, your website and social media accounts and see the same overall message. If there are any doubts or concerns about your actual brand, you may be hurting your chances of landing the job you desire or even being recognized by the right people.
Professional Resume Services does more than just help you with your executive bio. We want to help you make your name relevant by providing tips and advice on unique content, brushing up your resume, LinkedIn profile and much more. The importance of a strong online brand can never be understated, and we always keep it in mind when working with executives. If you ever need help shaping your online brand, feel free to reach out to us at any time for advice.

* By Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc. She has achieved international recognition following nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Find Erin at http://exclusive-executive-resumes.com.