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Utilizing LinkedIn to its fullest extent is important for professionals at any level. Whether you’re looking for a new job actively or if you simply want to boost your brand, seeking assistance from a LinkedIn profile writing service is never a bad idea. Most executives today have a LinkedIn profile, but not all of them know how to optimize it to make it stand out among the rest. You have to be careful with what you include and how you present yourself online, as you would on your resume or anywhere else. Here are some great tips on how to make your executive LinkedIn profile stand out.

Align Your LinkedIn Profile With Your Online Brand

LinkedIn profile stand outAny recruiter, hiring manager or even a colleague will look at your LinkedIn profile as well as any other social media outlets, blogs or websites to get an idea of your brand. If you aren’t sure what your online brand currently is, now is a good time to search for your name in a search engine and look at the results. A good LinkedIn profile writing service will help match the contents of your profile to your online brand so there are no discrepancies. This alignment is critical in how you are perceived to other executives, employers or recruiters.

Fill Out Your Profile Page Completely

Having a LinkedIn profile isn’t enough today. Be sure to fill out every section as much as possible and keep it updated. It’s especially important to focus on the summary section, as this is the first thing people will see when they visit your profile. This section is a great opportunity to summarize your brand in just a couple sentences, and it could be the difference between someone viewing the rest of your profile or moving on to someone else.

Join Groups and Be Active

When you join LinkedIn groups, those groups will be displayed on your profile page. It may be tempting to join dozens of groups, but it’s actually a better strategy to only stick with a handful and be more active in those. The more active you are, the more people will look at your LinkedIn profile. As such, it may be best to work with a LinkedIn profile writing service before you get too active to be sure yours stands out when people view it.

* By Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc. She has achieved international recognition following nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Find Erin at http://exclusive-executive-resumes.com.