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Not too many people looking for a new job have success with blindly sending out their resume to various companies. Companies can receive hundreds of applicants to any given job posting every single day, so they won’t waste their time reading a generic resume. When writing a professional resume today, targeting the specific company you’re submitting your resume to will help yours stand out. A hiring manager will notice and appreciate the homework you’ve done on the company, and they’ll take a closer look at the value you bring to the table. Here are other ways researching desired companies will pay off in your job search.

Tap Into The Hidden Job Market

When you have a list of a few companies you’d consider working for, do as much research on them as you possibly can before writing a professional resume. The hidden job market simply means jobs aren’t posted online or anywhere else. Candidates may find out about these jobs at networking events or through other connections. Once you’ve researched the companies of interest, tap into this hidden job market by reaching out to current employees to understand what challenges they face and what value you bring to the table.

Identify The Company’s Challenges

One key to writing resumes that get you hired is identifying the company’s specific challenges, so you can offer a solution. You have to include your hard skills on your resume, but incorporating soft skills is equally as important. The unique aspect about executive resume writing is every word has to offer value to the employer. You have to be able to demonstrate how well you would fit in with the culture, as well as how you can handle day-to-day tasks.

Differentiate Yourself By Offering Unique Value

Any executive resume writing expert will stress the importance of differentiating yourself. One of the best ways to do so is by talking to other higher-level employees at the specific companies you’re targeting. Take note of what they say works well in their organization, as well as what they are working on to improve. Incorporate a mix of those points when writing a professional resume will help yours stand out among the rest.

* By Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc. She has achieved international recognition following nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Find Erin at http://exclusive-executive-resumes.com.