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LinkedIn-Erin Kennedy 2LinkedIn is one of the most important places to have an online presence because it is currently the top networking site for professionals of many industries. This is where a potential employer will look you up to see if you are a good fit for the job opening and where many people find the connections that bring them a career. It’s a very valuable resource and worth taking the time to make sure your LinkedIn profile is complete and contemporary.

If your profile is out of date or incomplete, how is being on this vital networking site doing you any good? In fact, an out of date, incomplete profile will probably be doing your career harm because it reflects badly on you. So make the investment and get that profile in shape because good things will happen as a result.

5 Ways To Start Updating Your LinkedIn Profile

  1. Turn off the notifications while you are editing. Nobody but you needs to know that you are updating your profile until you are ready to present it in complete perfection. Do you want to know when others are tweaking their stuff? I didn’t think so.
  2. Be very, very picky about your profile pic. There are plenty of professional photographers or good amateurs who can do the job and give you a polished, professional photograph for your polished, professional profile. No selfies can match that.
  3. Keywords are how the search engine finds you. That means your profile has to use the words you want to be found by. Put those keywords in your headline, your summary, and the various sections in a natural manner.
  4. Add personal details. You are a unique individual and this is one place you can show that individuality with volunteer work, publications, and more. Look at all the possible additions to your profile and consider them carefully.
  5. Create a custom URL that is easy to remember; it is an easy process on the right side of the page when you are editing your profile. Keep your name and lose the numbers and look like the professional you are becoming.

LinkedIn Profile Development is an ongoing process because you should be adding to your completed profile regularly as you progress in your career. It’s much easier to update a professional profile once you have done the foundation work.

This guest post is by Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc.  She has achieved international recognition following nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award.   Find Erin at http://exclusive-executive-resumes.com.