Last week, Penelope Trunk said that women do not benefit from negotiating salary. Did you read it? I did. I'm still mad.
Penelope said (among other things) that women are penalized for negotiating salary, they're bad at it because they don't get excited about winning, and they should just avoid the whole thing by finding a man with a daughter to work for, because that's the only way they might come close to being paid fairly. She goes so far as to say that women will be fired if they negotiate as hard as a man does.
If you read the article, please know: Penelope's advice on this is Total B.S.
EVERYONE benefits from negotiating (on EVERYTHING, not just salary).
"If you don't ask, you won't get" is a universal truth.
As a career coach, I work with men and women around the world, and they ALL get more when they learn how to negotiate. (They definitely do NOT get fired.)
If you don't negotiate a job offer (whether you are a man, a woman, or a Martian) you will leave something on the table--money, benefits, or perks. You will be hurting yourself financially.
Negotiating is a skill that everyone should learn--you need to know how, when, and what to ask for.
You CAN learn it, and you can negotiate with grace, skill and SUCCESS.