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Getting discovered online is a critical component of any job search. In fact, the best executive resume writers will sometimes tailor your resume to incorporate more SEO (search engine optimization) terms to help your name show up more frequently in search results. But what about c-level personal branding? This is also an important piece of a job search that can’t be overlooked. Here are some reasons why you need both personal SEO and personal branding when searching for your next job.

Personal SEO And Personal Branding Go Hand-In-Hand

In order to optimize your personal SEO, you need to incorporate keywords and phrases relevant to the particular job you’re searching for. These keywords typically involve the hard skills and technical expertise required to do the job. From a personal branding perspective, employers want to know about your personal qualities to determine whether you will be a cultural fit within their organization. This could include leadership experience, how well you work with a team and individually and other personality traits. When your online presence includes both personal SEO and c-level personal branding, you’ll have a better chance of being discovered by the top recruiters and employers.

Use Both To Differentiate Yourself

While both are needed to be discovered, you can also use them to differentiate yourself from other job candidates. You may choose to work with a LinkedIn profile development expert to incorporate certain keywords to make yourself stand out, while still using proper SEO terms to be discovered. It’s a fine line between being just like everyone else and differentiating yourself online, but it’s possible to find the perfect balance when you incorporate both aspects.

Never Sacrifice Authenticity

When you think about your LinkedIn profile development and how to incorporate personal SEO and personal branding, it can become easy to fall into the trap of writing content to be discovered rather than being authentic. Sacrificing authenticity is never a good idea for your long-term job prospects, since employers will almost always ask you to validate any of your claims. When you have all the soft skills and hard skills required to land the job you desire, sometimes it just takes working with the best executive resume writers to tweak the wording to help you become discovered more naturally.

* By Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc. She has achieved international recognition following nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Find Erin at http://exclusive-executive-resumes.com.