Many executives make the mistake of simply rewriting their resume and calling it their biography. Including a lot of numbers, statistics and data may look impressive, but it’s not necessarily what needs to go on an executive profile. This is your chance to tell a story about your career that you can’t necessarily state on a resume. You should also reiterate and strengthen your brand when writing an executive bio. Here are some tips for what to include in your c-level executive biography.
The First Paragraph Must Grab Attention
If the first paragraph of your executive profile is bland, you’ll quickly lose the attention of your reader. Instead, start off your bio with a quote that highlights your brand, or make a strong statement to capture your reader’s attention another way. The more attention-grabbing the first sentence and paragraph is, the better chance you’ll have of the reader reading the entire biography.
Highlight Soft Skills And Attributes
You can’t include soft skills on your executive resume, in most cases. When writing an executive bio, you have a chance to not only demonstrate your soft skills and attributes, but also tie them in to how they enhance your brand and bring value to companies. Provide examples of how you’ve applied your skills in the past to bring them to life.
Support Your Success With Data
You shouldn’t pollute your entire executive profile with data, but sometimes it’s appropriate to provide some numbers for support. However, think of data you don’t already have on your resume. And instead of simply making a one-line statement to support your success, tell the story of how you were successful, including all the twists and turns. Just don’t take up too much of the reader’s time when you do so.
Provide Some Personal Insight
An executive resume service can help you write the first aspect of your bio, but there’s another point they can’t help you with as much. The part which deals with your personal life. You don’t want to get into many details about your life, but people want to know if you have a family, what ages your kids are, what your spouse does and what your hobbies and passions are. People connect with other people based on their personal interests rather than business success. When you have similar personal interests with other executives, they’ll be more likely to reach out to you since it seems like a natural fit.
At Professional Resume Services, we can help you piece together your executive profile to help it flow naturally. One of the hardest parts of an executive bio is making it easy to read and captivate the reader’s attention. When you’re ready to sit down and write your c-level executive biography, consider giving us a call to help you get started.
* By Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc. She has achieved international recognition following nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Find Erin at http://exclusive-executive-resumes.com.