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Simply having an executive LinkedIn profile won’t do you much good. In fact, having an outdated profile is sometimes worse than not having one at all. If you aren’t sure how to optimize your LinkedIn profile, you aren’t alone. The good news is you can use these ultimate LinkedIn tips to bring your profile up to date.

Create And Share Unique Content

Creating unique and engaging content is invaluable today. People always look for an expert they can trust, and if you are that person then your personal branding will skyrocket. Brand yourself as an expert in your field and watch your reader engagement climb. Plus, consistently sharing your content on your executive LinkedIn profile shows you’re involved with your career and are a valuable resource for current information. You will also benefit from your profile ranking higher in the search results due to the amount of unique views your content receives.

ultimate LinkedIn tipsBuild Your Number of Connections

The more content you share, the more connections you will earn. An executive LinkedIn profile that’s up-to-date will always have a significant number of connections with new ones coming in every day. Your network can see when you make a new connection, depending on your privacy settings, so you’ll gain some credibility from that aspect as well. Never hesitate to target other professionals in your industry and reach out to them to connect.

Be Active And Share Updates

Once you’ve worked with a professional LinkedIn profile writer to complete your profile, be sure to stay active as much as you can. This could mean posting a new article every couple of days and sharing updates about your career, or making a new connection. These updates will help you remain on the radar to your connections, so your profile won’t turn stale. You could also consider being active in LinkedIn groups to promote your personal brand. Just be sure not to be overly active to the point where people get tired of seeing you post all the time. As with everything, balance is key.

Professional Resume Services is here to help you when you aren’t sure how to optimize your LinkedIn profile. LinkedIn is such a valuable tool to have, whether you’re actively searching for a new job or not. Just having a profile that’s up-to-date will help you get recognized, and you can continue working on it to build your personal brand. If you need any help with your LinkedIn profile, don’t hesitate to contact us at any time for assistance.

* By Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc. She has achieved international recognition following nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Find Erin at http://exclusive-executive-resumes.com.