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Utilizing LinkedIn to the fullest extent is more important than many executives realize. In fact, many professionals aren’t aware of the value of posting LinkedIn updates, which is different from updating your profile. LinkedIn updates give you the opportunity to let your network know what’s going on in your professional life. When it comes to c-level personal branding, the more your name is visible with your connections, the easier it will be for them to remember you and see you as a successful professional. Here are some ways LinkedIn updates can boost your c-level personal branding.

Stay Top-of-Mind With Your Connections

The old saying “out-of-sight, out-of-mind” is true when you’re talking about personal branding as well. The more your connections see your name, the more likely they will be to click on your profile to see exactly what you’re up to. Before advertising your LinkedIn profile, be sure you’ve visited a LinkedIn profile writing service so it is optimized for viewing. The only thing to remember is you don’t want to post so many updates that your name popping up becomes an annoyance. I see those on there from time to time and scroll on by–especially if they are opinion pieces and not a helpful/interesting post. Making one or two LinkedIn updates every week is a great habit to get into.

Types of Updates to Make

LinkedIn updatesSo what exactly is included in a LinkedIn update. Unlike other platforms like Facebook and Twitter, you don’t want to post about your vacation or anything else you’re doing in your personal life. Instead focus on things like:

  • A new professional project you’re undergoing
  • A new blog you’ve written
  • A new assignment within your current job
  • A new certification you’ve received
  • A professional seminar you’ll be attending soon
  • A significant achievement made in your company

Keep your updates professional and you’ll be boosting your c-level personal branding every time you post one.

Updates Don’t Have To Be Job Search Related

LinkedIn updates can be utilized whether you’re actively searching for a job or not. Just because you’ve updated your executive profile doesn’t necessarily mean you’re advertising yourself for new opportunities. And if you are in an active job search while currently employed, it’s important to remember to keep your posts neutral so it doesn’t appear as if you are searching for a new job. You are a professional in your industry, so there’s never any harm in updating your network with your accomplishments or achievements. You can also use LI to share different articles you’ve read or comment on posts and articles that pertain to your field, showcasing your expertise.

* By Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc. She has achieved international recognition following nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Find Erin at http://exclusive-executive-resumes.com.