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Erin-K-Optimize-LinkedInIn a sea of social-networking sites that are primarily useful for, well, socializing, LinkedIn is a breath of fresh air for professionals. When you are active on this social networking site, you’re not just wasting time creating and reading pointless postings. You’re improving your marketability as a job candidate, making valuable job-seeking connections and increasing the odds of discovering or getting your next lucrative job.

Your LinkedIn Profile Is Like Your Personal Brand

If you are looking for an executive level job, it is imperative you optimize LinkedIn profile appeal so you will generate more profile views. The more people who view your profile, the higher the odds the right person will view it. There’s really no point even being on LinkedIn if your profile is incomplete, lacks important keywords and has a paltry network of connections.

Ever Heard of “Social Selling?”

The concept of social selling is relatively new, but it’s important if you’re trying to market yourself. Essentially, social selling involves building up a strong reputation (selling yourself) as an expert in your chosen field by being an active participant in social media (particularly LinkedIn). Every aspect of your LinkedIn profile, including your headline, photo, connections, executive bio and summary, should be crafted with care and to elicit a specific response should a potential employer view it.

How Should You Optimize Your LinkedIn Profile?

Now that you understand the importance of optimizing your LinkedIn profile, you’re probably wondering exactly how to do that. By far, the smartest way to go is to partner with a skilled and experienced LinkedIn profile writing service. When you are looking for an executive position, you can’t afford to take risks with something as critical as your LinkedIn profile. The writers at a LinkedIn profile writing service know how to use keywords effectively, add rich media that will generate attention, strategically organize a skill list to appeal to hiring authorities and more.

It’s always a wise move (and one that will save you time and anxiety) to outsource things not in your wheel house to someone who specializes in them. When your car needs an oil change, you could probably muddle through and do the job yourself, but you likely opt for the smart alternative and take your car to your auto repair shop. The same holds true for writing a resume, cover letter, executive bio and LinkedIn profile. If you have a computer, you could sit down and create these documents yourself, but if you trust a pro to do the job, these important components of your job search will probably be exponentially stronger than what you could create on your own.

This guest post is by Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc.  She has achieved international recognition following nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award.   Find Erin at http://exclusive-executive-resumes.com.