You may have written a well-crafted resume, but you can’t rely solely on it to get a new executive position. The importance of c-level personal branding today can’t be understated. The executives who take it seriously and work to improve theirs will always be ahead of the curve. There are certain online c-level personal branding skills that stand out among the rest, from an employer perspective. Here are a few of those skills to keep in mind and try to demonstrate as much as possible to entice a potential employer.
Demonstrate Your Skills By Writing
You’re likely very experienced in your industry, so employers need to know about it. The first place to start is your LinkedIn profile. You have the freedom to write as little or as much as you want on your profile, so take advantage of the space. However, just be careful not to overcrowd your page with a lot of text, since potential employers won’t spend much time reading it. It may be valuable to you to hire a LinkedIn profile writing service to get your initial page set up, then you can update it as needed.
Create and Update Your Own Website
Having your own website shows you have the drive and confidence to market yourself. Employers like this attribute, since they would expect those skills to translate well to their company. You must make sure you always keep your website updated to highlight your most recently acquired skills and experiences. Consider writing a blog on your website once or twice a week to keep fresh and relevant content on your page. And always include a link to your LinkedIn profile.
Be A Social Media Guru
Utilize social media to promote your skills and improve your c-level personal branding, but be careful not to go overboard. There are several social media platforms you could choose, so be sure you use the right one. LinkedIn is always the best choice for executives, but if you use Facebook and Twitter the right way, you may find value in those as well. Promoting the fresh content from your website through social media is a great way to be active on social media and improve your online brand.
Professional Resume Services not only helps executives write their resumes, but can also help with LinkedIn profile development. Building your online brand is critical in today’s business world, and we can help you get started. Feel free to contact us at any time when you’re ready to promote your online brand to entice potential employers.
* By Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc. She has achieved international recognition following nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Find Erin at http://exclusive-executive-resumes.com.