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Coming up with a marketing plan at the beginning a job search can sound a little intimidating, even for professionals and executives. It sounds like it would involve an extensive process that would take a lot of time away from the search itself.

However, any top rated resume writing services will tell you not to underestimate the value of a job search marketing plan. It’s much better to learn and understand today’s job search techniques before you get started, rather than just trying different things until something works. Here are the important concepts of a job search marketing plan.

Know How to Distinguish Yourself

If you’re going to advertise yourself, you need to know what different companies and recruiters are looking for. Any executive knows the importance of c-level personal branding, so you need to know how to brand yourself to fit the current market. How you portrayed yourself a decade ago is likely much different in today’s job market. Figuring out what characteristics leads to a successful job search is the first part of developing a good marketing plan.

Figure Out What Your Job Search Will Entail

job search marketingWhen writing a professional resume, it’s better to be specific and target certain companies or industries rather than being too general. This just means you need to do a little homework upfront before you even start crafting your resume. You may need to do some online research, attend networking events or even visit some companies to get more information. Come up with a plan of what you’re willing to do and what you need to do based on your resources.

Develop a Plan and Stick With it

When you come up with a plan, you need to stick with it. Your plan is obviously to succeed, so adjustments may need to be made along the way in order to achieve your goals. To improve your c-level personal branding, this could mean attending one networking event each week. It could also mean you need to send out one resume to a different company every day after you’ve done your research on them. Set aside time every day to work on the plan you set in place and stick with it religiously.

Professional Resume Services is one of the top rated resume writing services to help you develop a job search marketing plan. If you need any assistance with creating your perfect plan, feel free to contact us at any step along the way.

By Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc. She has achieved international recognition following nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Find Erin at http://exclusive-executive-resumes.com.