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You have a maximum of 30 seconds to impress someone who reads your LinkedIn profile summary. Many executives struggle with balancing the requirement of talking about yourself, while also explaining your impact on others. It’s challenging to do when you sit down and think about it, so sometimes it’s best to just start with LinkedIn profile development services for assistance. Being concise is key, since every single word matters in your profile summary. Here are the main things to keep in mind when developing yours.

Tell People Who You Are

Can you describe yourself in roughly 10 seconds? That’s about one or two sentences to explain who you are, what your identity is and what value you bring to the table. You don’t have to be a professional LinkedIn profile writer to put together these two sentences, but you do have to choose your words carefully. These first two sentences are critical, since people will generally choose to keep reading or leave your page depending on how intrigued they are.

LinkedIn profile summaryBe Brief About What You Do

This is the part where you can get specific. Expand on your role within your company, your specialties, areas of expertise and a brief summary of what you do in a nutshell. Do your best to fit this information in three or four sentences to avoid getting too lengthy. If you choose to hire a LinkedIn profile writer, they will try to condense this section as much as possible, while still getting the point across.

Finish With A Bang

If you want to really know how to optimize your LinkedIn profile, it’s by finishing your profile summary with a bang. These last couple of sentences will be similar to your opening two sentences, but make them even stronger. Reiterate how your passion and expertise helps people succeed and how your success has translated into success for your company. Making the last sentence or two impactful will help make your profile summary memorable.

Professional Resume Services understands the challenges of writing an effective LinkedIn profile summary. Our LinkedIn profile development services can help you develop the most impactful profile to aid in your networking and professional development efforts. To learn more about how to wow with your LinkedIn profile summary or about the many other services, feel free to contact us at any time.

* By Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc. She has achieved international recognition following nominations and wins of the prestigious T.O.R.I. (Toast of the Resume Industry) Award. Find Erin at http://exclusive-executive-resumes.com.