I hope this statement is not news to anyone; “There are 100’s, if not 1000’s of people applying for the same jobs.” For the most part, these people have the same skills, experience and training you have. You have to be a unique candidate to get the job. So find a way to be unique.
Unique means you have to put a little more effort into your preparation, presentation and interview. Here are a few tips that can help you to stand out from every other job seeker:
This is my first official article for Career Confidential. I am excited about joining this site to share my LinkedIn insights, best practices, tips, tricks and guidance with you.
If you have never read my stuff, heard my webinars or met me in real life, I have to warn you: Strap in, Buckle up and Hang on - I’m different and love to have fun while I do what I do best, guide people to get value from social media tools.
I look forward to sharing and engaging in conversations with you. Please don’t hesitate to reach out to me on Twitter, Facebook or LinkedInYouTube and a few other places you may discover Teddy. If you want to keep aware of my articles beyond Career Confidential follow my blog - Success Using Social Media
To kick this all off, here is a gift for you. It's rather long - so save it and read over it as you have time. I promise you there are a ton of great nuggets in this list.
54 LinkedIn Tips that can improve your LinkedIn experience
When you customize your LinkedIn URL, you are enhancing the address, and making it easier for people to find and recognize you. Your new URL will be useful to add as a link to your resume or to put on a networking card.
When you originally set up your profile, you were given a default URL. For example, mine may have looked like this:
As you can see, this would be a difficult address to remember. In order to customize your URL, go to the Profile tab and click on “edit profile.” Right underneath your picture, you will see the current URL and an option to edit it. Click edit and continue as follows:
LinkedIn brings back Activity feed. So where did they hide it?
It is not like the old activity feed...this new version is now on your profile page. It's hiding behind that little blue button that says "Send a Message". Click on the drop-down and "View recent activity" will appear.
If you are on LinkedIn you have to take advantage of the Contacts system I call it their CRM - Connections Resource management. When used with the LinkedIn messaging it is a great tool to use to stay top of mind with connections and, if you are in job search, in contact with recruiters.
Should I use a paid LinkedIn account? I'm asked this question all the time when I'm at networking events and presentations. My answer used to be NO. Now LinkedIn has introduced a new premium account that is affordable. SPOTLIGHT: LinkedIn has developed a new Premium account for its users. The cost is under $10.00 a month less if you purchase it yearly, the rate drops to $7.99 a month!
You are currently employed, but want a different job for whatever reason. You don't like your boss, you are underpaid, you are under employed and looking for a better job. You have a LinkedIn profile but you don't want everyone to know, especially your current employer, that you are looking.
What are you options when it comes to your LinkedIn profile. You don't want to post updates saying you are looking, so you use Ninja tactics. What are Ninja tactics?
Step one is to go to your settings at the top right of your profile page and scroll over your picture. A dropdown will appear and you select "Privacy and Settings" and click on "review". This will take you to the settings homepage.
The first thing is to select under privacy controls is:
It used to be called Skills and Expertise section on your LinkedIn. Now it is called Skills and Endorsements. What ever you call it you used to be able to sort through the different skills and select the ones that pertained to you and your industry.
Now that LinkedIn has removed the skills and expertise section from the website, how do you add skills that pertain to you and the position you are looking for? One way that is available on LinkedIn is the alumni section. Alumni section?!
Let’s put the social back into social media. I have to admit when I first joined LinkedIn, I wasn’t that social. I didn’t know how the platform worked. That was five years or three versions of the profile page ago.
I have been listed as one of the top LinkedIn specialists and someone you should know for LinkedIn speaking and presentations. LinkedIn says my profile is viewed a lot and they were impressed with the visual media I’ve added to my profile. But it took several years to get there. People on LinkedIn in 2009 were much more social and willing to help novices out. I remember connecting with a recruiter and he actually sent an email to me asking me to have a phone conversation to find out about one another and how we could help each other out.
Today with 289 million members it’s hard to be social with all the noise on your homepage. People are collecting connections instead of strategically searching for mutually beneficial contacts. Everyone wants attention or to sell you something. It’s about making your profile searchable, it’s about in-bound marketing, and it’s about me instead of being social and helping others.
Job seekers, if you use your LinkedIn profile as your on-line resume that is self-defeating. Recruiters and headhunters have already seen your resume that's why after they Google your name, they search your LinkedIn profile.
Did you know that you can add news channel feeds to your LinkedIn profile? Whatever your industry, you have the ability to showcase your specific industry channels for your connections to view. The channels are located at the bottom of your profile.
If your industry is accounting, there are several channels in Pulse to choose from. The first one is the accounting channel. Some others in related industries are banking and finance, big data, and the economy.
Why, as a job seeker, would I want to show these channels from Pulse on my profile?
Everyone always tells you when you sign up on LinkedIn you have to groups. But they don't always tell you why to join groups, especially if you are in job search. So what makes groups so beneficial to job seekers?
The first reason that you want to join groups is to connect with like-minded individuals. There are almost two million groups to join. From sports-minded groups to alumni groups from all the colleges. There are groups for Human resources to groups for social media. If you can't find a group on LinkedIn that you want to join, then you can start your own group.
When you first selected your skills and expertise on LinkedIn you could put them in order of your preference. But once you started collecting endorsements, LinkedIn automatically listed them in numerical order for you. You didn't have a choice and once they started to accumulate you couldn't strategically place the skills you wanted endorsements for.
That is no longer the case. LinkedIn just recently has allowed users to re-arrange the order of their skills and expertise. Now, if you want endorsements for certain skills, you can place them at the top of the list--hoping your connections will take the hint and endorse you for those skills they see first.
When I do presentations for job seekers, one the most frequent questions I get is if it is possible for people to move their skills around so they can be endorsed for the skills they want to be recruited for. Up until this week the answer was no. Now, you can rearrange until your heart is content.