Job seekers, if you use your LinkedIn profile as your on-line resume that is self-defeating. Recruiters and headhunters have already seen your resume that's why after they Google your name, they search your LinkedIn profile.
Did you know that you can add news channel feeds to your LinkedIn profile? Whatever your industry, you have the ability to showcase your specific industry channels for your connections to view. The channels are located at the bottom of your profile.
If your industry is accounting, there are several channels in Pulse to choose from. The first one is the accounting channel. Some others in related industries are banking and finance, big data, and the economy.
Why, as a job seeker, would I want to show these channels from Pulse on my profile?
Everyone always tells you when you sign up on LinkedIn you have to groups. But they don't always tell you why to join groups, especially if you are in job search. So what makes groups so beneficial to job seekers?
The first reason that you want to join groups is to connect with like-minded individuals. There are almost two million groups to join. From sports-minded groups to alumni groups from all the colleges. There are groups for Human resources to groups for social media. If you can't find a group on LinkedIn that you want to join, then you can start your own group.
When you first selected your skills and expertise on LinkedIn you could put them in order of your preference. But once you started collecting endorsements, LinkedIn automatically listed them in numerical order for you. You didn't have a choice and once they started to accumulate you couldn't strategically place the skills you wanted endorsements for.
That is no longer the case. LinkedIn just recently has allowed users to re-arrange the order of their skills and expertise. Now, if you want endorsements for certain skills, you can place them at the top of the list--hoping your connections will take the hint and endorse you for those skills they see first.
When I do presentations for job seekers, one the most frequent questions I get is if it is possible for people to move their skills around so they can be endorsed for the skills they want to be recruited for. Up until this week the answer was no. Now, you can rearrange until your heart is content.
Most of the LinkedIn profile Headlines I see on LinkedIn today are LinkedIn default headlines. What is the LinkedIn default headline? The default setting is your last job title and the company you worked for.
Example: Marketing Manager at ABC Company. Sounds terribly exciting doesn't it? I just did a search on LinkedIn for "Marketing Manager" and the results were 1,329,169 results for "Marketing Manager". Yes, I used the quotes because I wanted that exact phrase. Just a little competition.
So being a Marketing Manager, that's OK, but it's JUST OK. You need to breathe some life into your headline in order to stand out on LinkedIn. You are competing with almost 300 million profiles. Your headline does not have to be your job. You are not your job. Even if you are in a job search your headline should showcase who you are. It should be your ideal target position and what you do, not just a job title.
LinkedIn says 51% of profiles are complete, and 49% are not at the All Star level.
LinkedIn calls it a profile strength meter. The Profile Strength meter is on the right side of your profile and gauges how robust your profile is. The strength will increase as you add more content.
Move and hover your cursor over the circle in the box to view the next level of strength you can reach. You can click the Improve Your Profile Strength link for a guided tour that’ll guide you through adding content to your profile.
I wanted to share with you this great email I got from Mike Wenning about the Kansas City Chiefs Football Coach, Andy Reid. It's a fantastic illustration of the power of good, thorough, strategic job interview prep. Thanks, Mike!
I'm sure you're going to find the following as coming straight out of left field but.....earlier today, I was reading an article on the Kansas City Chiefs Head Football Coach, Andy Reid which was written by Peter King of Sports Illustrated for its November 11, 2013 issue.
As you may know, Coach Reid lost his job with the Philadelphia Eagles at the end of the 2012 NFL season. One of the other teams in the league that was interested in interviewing Coach Reid for their open Head Coaching position was the Kansas City Chiefs. What caught my eye was that when the four man hiring team, led by the Chiefs owner, Clark Hunt, met with Coach Reid what thrilled them the most was Read more...
Social media is a must for you as a job seeker, and LinkedIn is King of social media for white-collar professionals. If you are in the job search, you need to see this short video and find out why LinkedIn is such a necessary resource for you. Click the video to watch.
Click to expand question sets, then click individual questions to read the post.
I’ve said it before and I’ll say it again: LinkedIn is great job search resource. Why? It’s packed with information and potential connections, and it’s entirely business-focused (unlike Facebook, which is socially-focused). Everyone there is interested in making more connections and growing their network to further their careers. That means that you can, too.
On LinkedIn, you can find people, you can message people, you can find people who work at companies you would be interested in working for. There are no limitations.
Would you like some free training on Fastest Way to Find a Job?
LinkedIn is efficient, too. Are you familiar with the 80/20 Rule? The 80/20 Rule says that, in general, 20% of your actions get you 80% of your results. Some actions are much more productive and useful for you than others. LinkedIn falls within that 20% of productive activity time. It’s easy to make contacts on LinkedIn. You don’t have to spend an hour driving to a 3-hour event and an hour drive home to get 3 good contacts (which ends up being a 5-hour event for you to get 3 contacts). LinkedIn allows you to maximize your time. In less than 5 minutes, you can meet those 3 cocktail contacts and spend the other 4 hours and change making additional contacts.
It’s also easier to find those like-minded people on LinkedIn rather than at that cocktail party. You can connect with people who have like interests in groups. Find groups that are focused around your career area. Not job seeker groups; career-specific groups. That’s who you need to be talking to. Those are the people in your space who have information and who have the connections you need to get the jobs you want.
As I tell you to do that, I realize that you might be someone who’s uncomfortable with reaching out to make those connections. As insecure and uncomfortable as you might be reaching out to make those contacts on LinkedIn, remember that to some extent, most other people are uncomfortable, too. Not Human Resources people or recruiters….they’re not uncomfortable. But many of the “regular” people on LinkedIn are in the same weird, uncomfortable place that you are. When they get a connection request from you, they are excited that someone wants to connect with them. It’s a positive thing. You can show leadership by initiating these connections and move your job search and career forward.
Don’t be afraid to say on LinkedIn that you’re looking—not in your headline, because that should say who you are and what you do. But your summary is a great place to say that you’re looking for a job doing X, whatever that is.
Here’s a story for you: I just talked to a job seeker who wants to move to a specific town in Texas. She has been looking for about 5 months, and has had 5 interviews. When she applies for jobs through listings she sees, she gets interviews, but she’s not getting the job. So she’s starting to feel like a loser because it’s been 5 months and she can’t find a job. My position is that it’s not her; she is not the problem. The problem is she hasn’t had enough interviews. She’s a great employee, companies are interested in her, but she just hasn’t found the right match. The right match is out there for her somewhere…she’s just not looking hard enough. What she needs is more interviews. What I told her is that her best move going forward is to get on LinkedIn, find hiring managers at companies in the town she wants to be in, and spend time contacting them. That’s how she’s going to get enough interviews in the town she wants to be in.
Use LinkedIn to search for the people you need to be talking to about the job you want.
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Do you realize how important your LinkedIn headline is to your success? It is a big factor in whether or not you show up in the searches that hiring managers and recruiters do to find great candidates. In the video below, I'll give you some tips for writing a great LinkedIn headline.
My LinkedIn Profile Tutorial is packed full of detailed suggestions for making every part of your LinkedIn profile as powerful as it can possibly be so you can attract hiring managers like a magnet.
Did you know that keywords in your LinkedIn profile can help you get the job? If you concentrate on putting the right words in 3 critical spots, you'll boost the number of times you show up in LinkedIn searches and get more job opportunities. Find out where your keywords should go and what kinds of words you should focus on in the video below.
LinkedIn doesn't tell you these kinds of tips because they're mostly concerned with networking. If you want to also use LinkedIn for your job search (because it's a great place to find hiring managers), find out how to create a powerful profile with our LinkedIn Profile Tutorial.
Adding a photo will do a lot to make your LinkedIn experience better...if you want the best experience possible, check out our LinkedIn Profile Tutorial for the best tips on making every section of your profile an opportunity magnet for you.
A 306090 day plan is a simple idea with a powerful impact. Basically, it's an outline of what you intend to do in your first 3 months on the job.
But it's also a goal-setting document that shows you understand the job and you know what it takes to be successful at it. It covers everything from your training to your efforts to help grow the business.
It can be overwhelming to create a 90 day plan, since it must be specific to the company to be the most effective--so where do you find the information you need to write a great 306090 day plan?
Even though there are many sources of information you can tap into for your 306090 day plan, like
the corporate website
the very best one by far is LinkedIn.
If I could only choose one, it would be that one. Why LinkedIn?
The groups, the question-and-answer discussions, the company pages, the people pages, and the ability to reach out and contact actual human beings who can help you with what you need to know are all parts of the very valuable LinkedIn whole.
How to use LinkedIn to research
The first step for you is to establish a LinkedIn profile that stands out. Spend some time on it, detailing your experience, crafting a compelling summary, and posting a professional photo. Begin making contacts and connections, and join groups that will be appropriate for your area.
Once you’re accepted into the groups, you can participate in discussions that you can learn from and help you to become known to others in your field (if you make good comments). Here's an interesting post on facilitating LinkedIn discussions. These become fantastic sources of information for your 90 day plan.
When you’re interested in particular companies, you can research company pages that are often more informative than corporate websites and the personal profiles of people who work there or used to work there. What clues can you get from their background?
LinkedIn isn't your only resource, but it's a good one. It has a rich array of opportunities for you and your job search. If you’re not on LinkedIn yet, get a profile today.