If you are on LinkedIn you have to take advantage of the Contacts system I call it their CRM - Connections Resource management. When used with the LinkedIn messaging it is a great tool to use to stay top of mind with connections and, if you are in job search, in contact with recruiters.
Should I use a paid LinkedIn account? I'm asked this question all the time when I'm at networking events and presentations. My answer used to be NO. Now LinkedIn has introduced a new premium account that is affordable. SPOTLIGHT: LinkedIn has developed a new Premium account for its users. The cost is under $10.00 a month less if you purchase it yearly, the rate drops to $7.99 a month!
You are currently employed, but want a different job for whatever reason. You don't like your boss, you are underpaid, you are under employed and looking for a better job. You have a LinkedIn profile but you don't want everyone to know, especially your current employer, that you are looking.
What are you options when it comes to your LinkedIn profile. You don't want to post updates saying you are looking, so you use Ninja tactics. What are Ninja tactics?
Step one is to go to your settings at the top right of your profile page and scroll over your picture. A dropdown will appear and you select "Privacy and Settings" and click on "review". This will take you to the settings homepage.
The first thing is to select under privacy controls is:
Turn on/off your activity broadcasts
It used to be called Skills and Expertise section on your LinkedIn. Now it is called Skills and Endorsements. What ever you call it you used to be able to sort through the different skills and select the ones that pertained to you and your industry.
Now that LinkedIn has removed the skills and expertise section from the website, how do you add skills that pertain to you and the position you are looking for? One way that is available on LinkedIn is the alumni section. Alumni section?!
Here is what you do:
Let’s put the social back into social media. I have to admit when I first joined LinkedIn, I wasn’t that social. I didn’t know how the platform worked. That was five years or three versions of the profile page ago.
I have been listed as one of the top LinkedIn specialists and someone you should know for LinkedIn speaking and presentations. LinkedIn says my profile is viewed a lot and they were impressed with the visual media I’ve added to my profile. But it took several years to get there. People on LinkedIn in 2009 were much more social and willing to help novices out. I remember connecting with a recruiter and he actually sent an email to me asking me to have a phone conversation to find out about one another and how we could help each other out.
Today with 289 million members it’s hard to be social with all the noise on your homepage. People are collecting connections instead of strategically searching for mutually beneficial contacts. Everyone wants attention or to sell you something. It’s about making your profile searchable, it’s about in-bound marketing, and it’s about me instead of being social and helping others.
Your LinkedIn Profile is NOT Your Online Resume!!
Job seekers, if you use your LinkedIn profile as your on-line resume that is self-defeating. Recruiters and headhunters have already seen your resume that's why after they Google your name, they search your LinkedIn profile.
Did you know that you can add news channel feeds to your LinkedIn profile? Whatever your industry, you have the ability to showcase your specific industry channels for your connections to view. The channels are located at the bottom of your profile.
If your industry is accounting, there are several channels in Pulse to choose from. The first one is the accounting channel. Some others in related industries are banking and finance, big data, and the economy.
Why, as a job seeker, would I want to show these channels from Pulse on my profile?
Everyone always tells you when you sign up on LinkedIn you have to groups. But they don't always tell you why to join groups, especially if you are in job search. So what makes groups so beneficial to job seekers?
The first reason that you want to join groups is to connect with like-minded individuals. There are almost two million groups to join. From sports-minded groups to alumni groups from all the colleges. There are groups for Human resources to groups for social media. If you can't find a group on LinkedIn that you want to join, then you can start your own group.
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When you first selected your skills and expertise on LinkedIn you could put them in order of your preference. But once you started collecting endorsements, LinkedIn automatically listed them in numerical order for you. You didn't have a choice and once they started to accumulate you couldn't strategically place the skills you wanted endorsements for.
That is no longer the case. LinkedIn just recently has allowed users to re-arrange the order of their skills and expertise. Now, if you want endorsements for certain skills, you can place them at the top of the list--hoping your connections will take the hint and endorse you for those skills they see first.
When I do presentations for job seekers, one the most frequent questions I get is if it is possible for people to move their skills around so they can be endorsed for the skills they want to be recruited for. Up until this week the answer was no. Now, you can rearrange until your heart is content.
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Most of the LinkedIn profile Headlines I see on LinkedIn today are LinkedIn default headlines. What is the LinkedIn default headline? The default setting is your last job title and the company you worked for.
Example: Marketing Manager at ABC Company. Sounds terribly exciting doesn't it? I just did a search on LinkedIn for "Marketing Manager" and the results were 1,329,169 results for "Marketing Manager". Yes, I used the quotes because I wanted that exact phrase. Just a little competition.
So being a Marketing Manager, that's OK, but it's JUST OK. You need to breathe some life into your headline in order to stand out on LinkedIn. You are competing with almost 300 million profiles. Your headline does not have to be your job. You are not your job. Even if you are in a job search your headline should showcase who you are. It should be your ideal target position and what you do, not just a job title.
LinkedIn says 51% of profiles are complete, and 49% are not at the All Star level.
LinkedIn calls it a profile strength meter. The Profile Strength meter is on the right side of your profile and gauges how robust your profile is. The strength will increase as you add more content.
Move and hover your cursor over the circle in the box to view the next level of strength you can reach. You can click the Improve Your Profile Strength link for a guided tour that’ll guide you through adding content to your profile.
There are 5 levels of strength
One of the most important social media platforms for business is LinkedIn. So how do you stay top of mind with your connections on LinkedIn?
Here is a list of ideas to make you stand out from the crowd.
1) Share an article in your updates with others on LinkedIn, or in your groups, and even a connection that you think may benefit from reading it.
2) Use the contacts feature under the drop down for your network. Congratulate someone for landing a new job, wish them a Happy Birthday, or send them a note about an article they were mentioned in.
I wanted to share with you this great email I got from Mike Wenning about the Kansas City Chiefs Football Coach, Andy Reid. It's a fantastic illustration of the power of good, thorough, strategic job interview prep. Thanks, Mike!
I'm sure you're going to find the following as coming straight out of left field but.....earlier today, I was reading an article on the Kansas City Chiefs Head Football Coach, Andy Reid which was written by Peter King of Sports Illustrated for its November 11, 2013 issue.
As you may know, Coach Reid lost his job with the Philadelphia Eagles at the end of the 2012 NFL season. One of the other teams in the league that was interested in interviewing Coach Reid for their open Head Coaching position was the Kansas City Chiefs. What caught my eye was that when the four man hiring team, led by the Chiefs owner, Clark Hunt, met with Coach Reid what thrilled them the most was Read more...