I've utilized the halo effect in my recruiting business for years, and it’s something you can use to give yourself a big advantage in your job search.
What is the ‘Halo Effect?’
The Halo Effect happens when we get an impression in one area that influences what we think of another area.
For example, we may assume that someone we think is attractive is also smart, kind, funny, or a good person. Or, we may see someone who’s good at something, and we assume that they’re also good at other things, or have a good personality.
The Halo Effect is the bias that’s created from those first impressions. It’s the reason that first impressions are so powerful.
Now that you know what it is and how it works, how can you make it work in your favor in a job search?
You may realize that you want to work with a career coach for all the benefits you’ll gain from it—but how do you find the right coach for you?
Here’s a list of things to consider when searching for and deciding on a career coach:
- Know What You Want to Get Out of Coaching
Do you need a Coach or do you need a Counselor?
In general, counselors will fall more heavily on the side of helping you determine which career path to take…what job you should do, what would make you happy, etc.
On the other hand, a Career Coach will tend to focus more on the here and now tools you need…how to get the job you want, how to market yourself, how to advance, etc.
- What Kind of Coach are You Looking For?
You absolutely want someone with experience in coaching. No one wants to be the guinea pig for someone just starting out.
You may also want to consider finding someone with specific experience in your field. In some cases, their specialty knowledge can be invaluable.
- How to Find the Right Person
Navigating today’s demanding and ever-changing job market is tough—no matter what age you are. If you’re 50 or over, however, learning the ropes can be even more of a challenge. It’s highly likely that it’s been years upon years since you last searched for a job, and the market has changed tenfold since you were in this position.How do you navigate this strange new territory?How do you reach out to the people you want to hire you?Just what is the key to writing resumes that get you hired in today’s world?We have a few tips on things to avoid to help make your search easier.
To lift yourself up, lift up someone else.
It's a simple concept but a true universal principle.
When you lift up others, you get multiple benefits ranging from feeling great about yourself right now to reaping the reward of that emotional capital investment later. That person you invested that effort into will return the favor in one form or another later on.
So maybe you say, "Hey, I'm looking for a job. How can I possibly lift up someone else when I'm doing everything I can to keep my own head above water?"
In honor of Veterans Day, I wanted to share this story with you. Many people from the military have trouble transitioning to civilian jobs simply because they don't present or market themselves to private sector employers as well as they need to. In other words, they have the skill sets but they don't effectively communicate them and how they translate.
Michael used a 30-60-90-day plan as a tool to show in the interview how he would tackle the job (in addition to other job search strategies)--and as he said, the result was 'truly magnificent':