One of the hardest things for older job seekers to do is edit your work history, but you absolutely must. No resume should be longer than 2 pages, unless you are at the C-level. A too-long resume says (1) "I don't know how to tailor my resume to highlight what's important for this job" and (2) "I am at least over 40 and probably over 50, which you can see from my long list of jobs." The good news is that you have a wealth of experience to create a true marketing document for yourself. That leaves you with no resume fluff--only impressive, attention-getting accomplishments tailored for each job you apply for.
Experience doesn't matter nearly as much as what you've accomplished. How have you helped the companies you worked for make money or save money? Describe those accomplishments using numbers, dollars, and percentages on your resume and you will have hiring managers (potential bosses) racing to interview you.
Let’s put the social back into social media. I have to admit when I first joined LinkedIn, I wasn’t that social. I didn’t know how the platform worked. That was five years or three versions of the profile page ago.
I have been listed as one of the top LinkedIn specialists and someone you should know for LinkedIn speaking and presentations. LinkedIn says my profile is viewed a lot and they were impressed with the visual media I’ve added to my profile. But it took several years to get there. People on LinkedIn in 2009 were much more social and willing to help novices out. I remember connecting with a recruiter and he actually sent an email to me asking me to have a phone conversation to find out about one another and how we could help each other out.
Today with 289 million members it’s hard to be social with all the noise on your homepage. People are collecting connections instead of strategically searching for mutually beneficial contacts. Everyone wants attention or to sell you something. It’s about making your profile searchable, it’s about in-bound marketing, and it’s about me instead of being social and helping others.
So you’ve selected a franchise and have your initial investment capital saved and now you want to know: How much money will I make?
To answer the question you’ll need to weigh your costs against expected potential revenues.
The beauty of a franchise is you actually have a good shot at figuring all these numbers out. Between the financial disclosure document (FDD) and information available from existing franchisees, you can get a good feel for expenses, as well as potential revenues, so long as you factor in differences related to location, local market and, not to be forgotten, the range of talents and experience individual franchisees bring to their businesses.
Why is it so important to do this math upfront? In a phrase, operating capital.
Lots of folks eager to become entrepreneurs for all the usual reasons —to control your own schedule, achieve work-life balance, be your own boss, and make more money —may neglect to factor in all the capital requirements.
At the beginning of a new business comes the transitional stage. This means you need money to run your business until you learn your way around a new market, new procedures and customer care. During this transition, you won’t generate enough revenue to cover expenses. So it’s essential you have enough capital to keep the circuits humming.
Your first task is to get a realistic sense of how much capital you need to get started. Fortunately, the FDD will provide this view of your costs. Some companies will even provide an idea of potential earnings. A franchise coach can help guide you through the process, but it’s never too early to start your research.
Three Keys to Understanding Your Potential Earnings
Job seekers, if you use your LinkedIn profile as your on-line resume that is self-defeating. Recruiters and headhunters have already seen your resume that's why after they Google your name, they search your LinkedIn profile.
Can a 30-60-90-Day Sales Plan make YOUR interview amazing and get you a job offer in 24 hours? You bet. See what it did for Jeanne:
Hello Peggy! I just wanted to let you know my results from using your 30 60 90 day sales plan. [Prior to purchasing your plan, my face-to-face] interview went great! As we wrapped up [the hiring manager] said, "We are going to have another interview and I want you to be able to tell me in our next meeting how you plan on tackling this job." I put together my 30 60 90 day sales plan. At my next interview, when the hiring manager asked if I had given any thought as to how I would tackle the job and when I responded with, "Well, yes I have. I have prepared a 90 day plan that I would love to share with you." The look on his face was priceless!! He was not expecting this, Peggy. The interview went amazing. I was offered the job within 24 hours. -- Jeanne
Look at what Jeanne is teaching us here: Most people would have thought about how they planned to tackle the job, and maybe have formulated an answer before they went to the interview. Jeanne took it up a notch with her 90-day plan and became the star candidate. The 30 60 90-Day Plan is the something 'extra' that can absolutely make you stand out and make the company very eager to hire you.
Cupcakes are all the rage these days in franchising, and while they make a pretty window, their long-term appeal may be fleeting. Frozen yogurt is also making a strong comeback after almost disappearing some years ago. But it doesn’t take much to saturate the market, and you know it’s a fad when it fizzles out fast.
What’s hot and what’s not may be a typical headline on a fashion spread, but you probably want to stay away from fads when it comes to franchises. Sort of like the flavor of the month--when folks get tired of it, they stop buying.
Did you know that you can add news channel feeds to your LinkedIn profile? Whatever your industry, you have the ability to showcase your specific industry channels for your connections to view. The channels are located at the bottom of your profile.
If your industry is accounting, there are several channels in Pulse to choose from. The first one is the accounting channel. Some others in related industries are banking and finance, big data, and the economy.
Why, as a job seeker, would I want to show these channels from Pulse on my profile?
Everyone always tells you when you sign up on LinkedIn you have to groups. But they don't always tell you why to join groups, especially if you are in job search. So what makes groups so beneficial to job seekers?
The first reason that you want to join groups is to connect with like-minded individuals. There are almost two million groups to join. From sports-minded groups to alumni groups from all the colleges. There are groups for Human resources to groups for social media. If you can't find a group on LinkedIn that you want to join, then you can start your own group.
So you want to start your own business but don’t know where to start? Maybe you’re concerned about risk, lack experience in the specific business that caught your fancy or are nervous about blazing an entirely new trail. For the thousands of folks looking to gain control over their working lives each year, a franchise offers some compelling advantages. For one thing, instead of beginning your research by talking to people operating a similar business, you can learn the ins and outs from people in the very same business. A franchise operation offers a veritable network of support, plus a treasure trove of statistics and operating history is available to give you a leg up in the marketplace.
By contrast, when you start an independent business, you must invent your concept and innovate your own marketing, inventory and accounting controls and countless other procedures from scratch, some ahead of time, and, inevitably, some on the fly as you go along, which will likely significantly impact your bottom line as you get started and optimize your systems. For some, therein lies the excitement. These are the folks willing and able to accept far more uncertainty, but many others prefer a less bumpy path.
5 Simple Tips To Beat Age Discrimination (or Bias) In Your Job Search
If you are over 40, you MUST know this to get hired now.
Age discrimination is almost impossible to prove, but still keeps thousands of job seekers over 40 from getting hired. With the right strategy, you can not only prevent it from hurting your job search chances, you can easily get hired at the job of your dreams.
In this webinar, you will learn simple, easy tips that anyone can use to beat age discrimination and get hired:
Easy Ways To Overcome The 5 Biggest Biases Against Older Job Seekers
PLUS, simple, PROVEN strategies and tips to
Write your Strongest Resume Ever (and eliminate age-related problems)
Get MORE INTERVIEWS than you've ever had before (with GREAT companies)
Impress them so much in the interview they'll BEG to Hire You!
You can not afford to job search without this information!
In this webinar, I’m going to share with you my top 25 tips for a fantastic, stress-free phone interview. We’ll talk about how to get ready for it, what to say, how to answer their questions, and how to avoid some really big mistakes.
These tips are going to help you stand out from the other candidates and make sure your name gets to the short list.
I’m offering this training webinar free of charge.