These questions are pulled from my How to Answer Interview Questions Series. The series contains 101 questions, so feel free to explore and get even more interview answers that will get you the job. Also, Forbes has a great list of 50 questions to ask before hiring sales employees. I encourage you to look over this list for additional questions you may be asked, and practice how you would answer them. When it comes to interviews, it's always better to be over-prepared and ready for anything.
Got a sales job interview coming up? Get ready to talk about your sales strategy. Giving the interviewer a sample sales strategy is a great way to demonstrate how you will operate on the job.
When you are asked about a sample sales strategy, it will likely come in some version of the classic challenge: "Sell me this pen." This is a role-playing exercise that many sales managers love as a part of their job interview questions. After all, there's no better way to see how you sell than to see how you sell.
There are a lot of opinions (ahem...) about this issue, but I will tell you that as a sales recruiter, I can ask this of my candidates and tell what someone's skills are like, or if they are missing skills using this strategy. So this is very valuable to hiring managers, so expect that you may be asked to role-play a sales scenario.
No matter what they ask you to 'sell' to them, the principles and the strategy are the same--just use the same principles you would use in any sales process. I am a big fan of SPIN Selling by Neil Rackham. SPIN stands for Situation, Problem, Implications, Need-payoff.
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As a sales recruiter, I expect a certain kind of answer when I ask someone that during the initial phone interview. But in many cases, I don't get it. In the video below, I'll let you in on what recruiters and hiring managers are looking for when they ask you about your sales style.